7 Golden Tips on How to Capture More Contact Lens Sales
As an optometrist, one of your main goals is to make sure that your patients have the right prescription for their needs. But let’s be honest – we also want to make sure that we’re capturing as many contact lens sales as possible. After all, that’s how we keep the lights on and pay our salaries! If you’re looking to increase your contact lens capture rate, here are a few tips that might help.
- Offer a Discount for First-Time Contact Lens Wearers
If a patient has never worn contact lenses before, they might be hesitant to purchase a pair without knowing how well they’ll work for them. Offering a discount on their first purchase can help alleviate some of those concerns and increase the likelihood that they’ll give lenses a try.
- Provide Samples for Your Patients to Try
When patients are able to try out a product before they purchase it, they’re more likely to buy it. That’s why providing samples is such an effective selling technique. If you have any extras lying around, consider giving them out to patients who express interest in trying contact lenses. Not only will this increase the likelihood of a sale, but it will also build trust between you and your patient. And we all know that trust is key when it comes to making sales!
- Make It Easy for Patients to Re-Order
If you want your patients to keep coming back, you need to make it easy for them to re-order lenses from you. That means having an online ordering system in place or at least making it easy for patients to give you a call and place an order over the phone. The easier you make it for patients to buy from you, the more likely they are to do so!
- Educate Your Staff
Your employees are the first line of defense when it comes to increasing your contact lens capture rate. Make sure they’re up-to-date on all the latest products and that they understand the features and benefits of each one. In addition, provide them with information on common customer objections and give them some scripts to use when overcoming those objections. The more knowledgeable and prepared your staff is, the easier it will be for them to sell contact lenses.
- Use Technology
There’s no denying that technology has changed the way we do business, and that includes selling contact lenses. Utilize point-of-purchase displays to showcase new products and special offers. In addition, many customers like to do their research online before making a purchase, so make sure your website is up-to-date and informative. Finally, consider using a great EHR / PM system to track customer data and better understand their buying habits.
- Offer Incentives
Everyone loves a good deal, so offer your customers some incentives to buy contact lenses from you. discounts, free shipping, or even loyalty points are all great ways to sweeten the pot and encourage customers to purchase from you instead of your competition. Just make sure that whatever incentives you offer don’t eat into your profits too much!
- Focus on Customer Service
In today’s world, customers have more choices than ever before, which means they can be pickier about where they spend their money. Make sure your staff provides patients with the best possible customer service experience from the moment they walk in the door until the moment they leave. If you can create a reputation for outstanding customer service, you’ll be well on your way to increasing your contact lens capture rate in no time.
These are just a few of the things you can do to increase your contact lens capture rate. By focusing on education, technology, incentives, and customer service, you’ll be sure to sell more lenses and keep your customers coming back for more!
By following these tips, you can help increase your contact lens capture rate and start bringing in more revenue for your practice. So don’t wait – start implementing these strategies today!
